Hilton Garden Inn – Franchise Review

Hilton Garden Inn is a chain of hotels in America that is a trademark of the highly famous Hilton Worldwide. Hilton Garden Inn is reputed as a mid-range hotel suited for guests who are in town on business or as tourists. Most of its hotels are designed as towers with a single-level lobby and bell-desk, lobby seating area, 24 hour restaurant and a convenience store. Standard business center facilities are available and complimentary services for guests include either bed-and-breakfast or breakfast buffet.

Founded in 1996, the hotel entered into franchising partnerships in the same year. In the franchise model, while the hotel property is managed by a person on contract with Hilton, the operations are run by staff trained by Hilton personnel. The person desirous of entering into a franchise relation with Hilton Garden Inn preferably ought to be holding industry experience or general business experience.

In order to be associated with a hotel brand whose name is globally synonymous with classy hospitality, the requisites are a total investment of $112 million, with an initial franchise fee of nearly $60,000 and the royalty fee fixed at 5%. The term of the agreement is generally for 22 years and the renewal fee would be equal to the initial fees for investment. Depending on the nature of agreement, the franchise might be restricted to a single location or permitted to be opened in several countries.

The training necessary for establishing and kick-starting the franchise commences with a three-day course at the Hilton headquarters. It is followed up with another course of owner orientation lasting for three days in California. The ongoing support would consist of dissemination of newsletters with information or advertisements that are dispatched appropriately. Meetings are also organized periodically to monitor the status of the business, to evaluate the progress made and to identify areas of improvement and an action plan for the same.

The opening of the new hotel is given adequate publicity and the various procedures to be followed in case of fire or security threat are circulated as required. Field operations are given initial support and are evaluated so that they can be used as feedback. Liaisons with purchasing co-operatives are established for the benefit of the franchise. The market support is provided in the form of advertisements in the national print media. Regional advertising is also provided to improve local presence.

The first Hilton Garden Inn franchise agreement was entered into in 2008, with the inauguration of the Hilton Garden Inn Liberia Airport in Costa Rica. The key features of the hotel are free a Wi-Fi zone, round-the-clock business centre, garden Sleep System Bed and chairs by Herman Miller, high definition television and large-sized work desk.

A franchise with the world-famous and award-winning Hilton group is bound to result in high returns for both parties and the opportunity of growing better with the best!

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